Thursday, March 18, 2010


Posted by Fashion Junior at Large

There's a new e-tailer on the block, and this one might just be good enough to rival net-a-porter...

Well actually isn't exactly new, having launched in 2006 as the online arm of the German bricks and mortar store, and while we have been journalistically aware of it, we haven't really given it much thought as it served mainland Europe direct, not the UK.  But, it's fair to say you probably haven't heard of it before. Whilst our European cousins have been buying from the website's selection of 120 high-end designers for years, this is the first time the company is directly targeting the UK market.
Well not for much longer. is known for its designer exclusives, and pre-fall sees the arrival of exclusive pieces from Burberry Prorsum, Proenza Schouler and Erdem to name a few. FEAL has managed to get hold of this never before seen sketch from the latter (you know how I love fashion illustration).

'For the Pre-fall collection with I wanted everything to feel bright and dynamic, and also very special for their customer' - Erdem

The pre-fall capsule collections go online in June. Until then you can click through to shop these hot SS10 offerings:

Blazer by Richard Nicoll (£803), Trousers by Stella McCartney (£415), Necklace by Dries Van Noten (£768)

Dress by Christopher Kane (£1517)

 Dress and necklace by Lanvin (coming soon), boots by ACNE (£348)

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