FASHION STAPLES: THE BROWNS EDIT SS12

Posted by Melanie Rickey, Fashion Editor at Large

There are fashion staples and there are Fashion Week Staples. This post is about the latter. In 10 days time the New York fashion shows start, neatly followed by London Fashion Week and onto Milan and Paris. I've never been one of those women to dress up deliberately for the cameras at the fashion weeks; I do get snapped occasionally if I'm having a particularly photogenic day at the shows, but I dress for myself really, experimenting as I go. Of course, there are people out there who organise their outfits in advance, borrow clothes from designers and make a big and fabulous show of themselves to fan the flames of their online careers and web fashion fame. Hello Anna Dello Russo, Susie Bubble, Kristin Knox, Fran Burns and co, not to mention the hordes of fashion-obsessed students trying to get noticed. I wish I was more inclined to play the fashion game their way, but I'm not. No matter. Fashion-paparazzo not withstanding these are the clothes I want for fashion week.

I've been logging into all the major fashion websites everyday over the last ten days to see what is on their respective New In pages, and to see what makes my heart beat faster. For the high fashionista that I am right down to my marrow, Brownsfashion.com is hands down the best place to shop right now. Their edit of Kane, Balenciaga, J.W Anderson, Erdem, Carven and Alaia is inspired and I love the way they find labels that even I haven't heard of yet. I respect that their buying team, including Ruth Runberg and Francoise Tessier have the nous to order the printed Erdem trousers, say, not just his signature dresses which all the safe department stores buy. Browns have even bought into Dr Martens exceptionally cleverly, and the white-soled tassle loafers are truly edgy fashion shoes (even if, to you, they look like something a nurse at Broadmoor might wear).  Designers trust Browns and looking at their edit of Spring/Summer 2012, I can see why.  Now, I have to choose which one of these is the most worthwhile to have in my wardrobe. What would you choose?

J.W Anderson shirt

Christopher Kane skirt

Laurence Dacade boots  

Carven dress 

Erdem floral trousers 

Dr Martens loafers 

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A FEW FAVOURITE THINGS

Posted by Bethan Holt, Fashion Junior at Large

The FashEd and I have been busy skipping about London town, going to some of the myriad of press days which are taking place at the moment to showcase what will be in the shops next Spring. Before I pop out to another, I've got a minute to share with you some of our favourites from what we've seen yesterday and today....

1. BROWNS- BAGS BY SOPHIE ANDERSON

Sophie has lived and travelled a lot in Colombia and that shows in the bright pops of South American weave and traveller vibe of her bags. She stays faithful to the roots she has put down by employing four indigenous Indian tribes from around South America to weave her bags. The sleek finish and neon colour ways make these so much more than something reminiscent of a gap yah souvenir. We love.

2. STARWORKS- LULU & CO/ FASHION EAST

The Starworks Press Day was a complete treat- full of collections by some of the most exciting young designers London has to offer right now. In their midst is Lulu Kennedy's Fashion East, which is one the best ways for talent to get a leg up on the fashion week schedule. Her own label, Lulu & co works in collaboration with the designers which Fashion East supports. Lulu told the FashEd this morning that the line is about to become a whole lot more accessible, with lower prices so more people can get a slice of the action from Lulu's brood. Just the right time then to fall in love with this very elegant palm print dress with the most awesome raffia bow.

Maarten Van de Horst, one of the Fashion East designers

Cartoony fun from the Lulu & co label

Togue in cheek elegant by Lulu and co.

Raffia Bow

3. MATCHES- ANCIENT GREEK SANDALS

As you may know from the FashEd's summertime blogging, she is one of Greece's biggest fans so it's a shock she didn't actually walk out of Matches in a pair of these Ancient Greek Sandals. 

Matches told us: 'The Designer behind AGS, Christina studied shoe design at the prestigious Cordwainers College in London and then moved to Paris where she designed shoes for Iris, Louis Vuitton and Balenciaga. Taking her clue from the classic Greek sandals, which have existed since ancient times she works with respect to that heritage, adding a more personal and playful interpretation, which give the collection a fresh and contemporary appeal'

We have a sneaky feeling you'll be hearing a lot more about Ancient Greek Sandals. I love the fun references to Greek mythology in the wing details.

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MEET MY FASHION BROTHER

I was lucky enough to have some "family time" with my self-confessed fashion brother yesterday, Erdem Moralioglu. He anointed me his fashion sister a short while ago, in lieu of his own twin sister being away in Siberia filming a documentary. Granted, we were at Browns of South Molton Street where there was an air of quiet solicitude due to the death of Mr B, the co-founder, last week. The divine Mrs B was not present.

Erdem could cheer up any room, however, and as soon as he saw me he started trying to sell me an Alexander Wang dress from Browns 40th Anniversary collection of special edition designer "Future Collectables".  What is it with little brothers???  Guess he was just trying to fulfill his role of host and chief sales assistant at Browns on the occasion of this collection going on sale for the first time. I was more in the mood for the Margiela T-shirt (scroll down for it) I'm having a boyish fashion phase this month... Next month when I get hitched to M though will be another story.

After that he showed me the below from left: Phillip Lim, Christopher Kane (first collection for SS07, reissue) and David Koma (M.A graduation collection 2009, reissue)

Once I had declined the Wang, Erdem moved me onto his dress, "I wanted something black with a paint spatter effect," he told me, before graciously double-kissing a very rich looking client who came over looking for love. "It has a light shoulder pad, and the bottom is cut on the bias to accommodate....this will look good on any age. We've sold two today already.." Showoff.

Well, he deserves to be. Later yesterday he attended a cocktail at the Ivy Club hosted in his honour by Vogue and the BFC to celebrate him winning the very first BFC Vogue Fashion Fund. He has won £200K beating off Kane, Kirkwood and Nicoll and though he hadn't received the cheque yet, he is looking for a new member of staff, and new premises. These, of course, are the real prize.

All of the rather lovely pieces, including this Dries van Noten shirt, have special tags telling you they are "Future Collectables." Personally, I love it when designers date their clothes by season.

So why is Browns doing this? Over to Zoe, head of press for Browns. "People want what they can't find anywhere else," she told me. "Limited edition is the key to that, so Mrs B thought about what we would love to see again that has a unique Browns fashion spin. One of the pieces is the red Christopher Kane dress which, when it first came into Browns, sold out before hitting the shop floor. Another piece is the classic Balenciaga blazer. We never buy enough of them; they always sell out. We have managed to get the cost down to just over £1K." Normally these jackets are around £2K.

I'll be getting this at the weekend.

Me and Erdem: isn't the family resemblance striking?

To see more go to http://www.brownsfashion.co.uk/

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'INVESTMENT' - FASHION SPEAK FOR GUILT-FREE SHOPPING! YESSS!

Posted by Fashion Junior at Large

I love this time of year. Not just because of the milder weather and longer lighter days but because it's one of those rare periods when you don't have to feel guilty about shopping. A complete wardrobe overhaul can be justified as an 'investment' for the season ahead. I've got my eye on these little 'investments' this spring:

(From top left)

1. Laser cut waterfall fronted leather jacket, ASOS, £120. I got this last week and I can't tell you how zzzexy and expensive it looks. Leather is sticking around as a major trend for AW as well, which makes it an even better investment.
2. Floral print leggings by Hermione De Paula, Browns, £120. Since seeing her first stand alone show this season and meeting Hermione herself backstage I've become a big fan. The girl knows how to make a great print.
3. Lace up suede ankle boot, Urban Outfitters, £55. Urban is one of the first places I head to for shoes. These navy booties with cream laces are high on my wish list.
4. 'Bad Bunny' jumper, French Connection, £45. 'Bad Bunny' must be the best garment name ever! Why is the bunny bad I wonder? This looks like a nice low-key Sunday afternoon in the pub jumper to me.
5. Jersey maxi dress, Full Circle, £50. Forget floaty bohemian long-length dresses, it's all about the jersey maxi this season.
6. Blush summer dress, Hoss Intropia, £171. Gorgeous on-trend colour and a shape that works whatever the occasion. I intend to picnic in this little dress come summer. Check out the new Hoss Intropia store in Covent Garden for impeccable service and lots more demure dress options.
7. Backless mule, River Island, £44.99. I never thought I'd see the day I wanted another clog (the last time I wore one I was 9. It was patent lime green. Hot huh?) but lo, that day is here. I love this clog's Fashion Junior friendly price as well.
8. Cats eye sunglasses by Luella, ASOS, £68. Not quite as amazing as the Alexander Wang ones, but a pretty close second. Cats eye is obviously the shape of choice for the season. A good 'investment' wouldn't you agree?

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TREKSTOCK LOVES DESIGNER COLLABORATIONS

Posted by Fashion Junior at Lrage

Ever heard of Trekstock?

Trekstock is a cancer charity that was set up in 2006 by Sophie Epstone, who wanted to find inspiring ways to get people involved:

'Trekstock has a great way of engaging with young people by channeling our efforts into fundraising through music and fashion. Ours is a warm and inviting brand, conveying a positive message that celebrities all over the world have been proud to support over the last four years'.

Her efforts have paid off, as Trekstock is having its official launch at Downing Street tomorrow evening (!) and the charity's latest project Trekstock Loves - a collaborative collection designed by House of Holland, Ksubi, James Long, LPBG, MariaFrancescaPepe, PPQ, and Richard Nicoll - goes on sale at Browns Focus today. All profits go to Cancer Research UK and support its work on cancers that affect children and teenagers.

 

Trekstock loves LPB, £240

Trekstock Loves House of Holland, £65

Henry Holland just tweeted with pride: ' http://twitpic.com/18y44x - Look at my nipple tee!! (Browns focus x TRECKSTOCK windows) get involved Londoners'.

You heard the man, what are you waiting for?...

To find out more visit Trekstock or Cancer Resrach UK.

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