Thursday, October 29, 2009

Fashion Week Athens SS2010 - Overview

So, Fashion Week Athens ended this past Sunday. You've probably already read all my other FWA posts and I guess you're a bit tired of the whole thing by now (like I am), so let's wrap it up!

Due to my recent traveling schedule, I missed the two first days, namely Thursday and Friday. But when I did get myself down to Gazi last Saturday, the image that greeted me was this:

The cataclysmic rain had flooded the courtyard of the Technopolis building complex and the FWA people were anxiously trying to pump the waters out and make the place fashion-worthy once again.

A wet fashionista is an unhappy fashionista - no one wants that!

Anyway, things were a lot dryer inside the hair-and-make-up room. And waaaay crazier. Those MAC make-up girls sure know how to yell right next to your ear. Ouch.

And then there were the shows... I myself only got to see the Next Generation show on Sunday as I was either absent or running around backstage, so I'll have to base my opinions on the photos I borrowed from the kind people over at JGK.

It's not hard to observe that the dominant colour of the season was white. It was widely present in almost all the collections and I loved the innocence and pureness it evoked.
[Giannetos - Ugo Zaldi - Victoria Kyriakides]

Other than white, pastels were major too, but in a more subtle, non-kitchy palette and combined with black details. Très chic!
[Katerina Alexandraki]

I have to say, I was very happy to see that all three of last year's newcomers each had their own proper show, and with great success and acceptance from the fashion crowd.
[Dimitri Zafiriou - Dimitris Petrou - DElight]

I specially loved Dimitri Zafiriou's styling.
So retro-modern!
[Dimitri Zafiriou]

And the way DElight use block colours by sewing their pattern pieces together will never cease to fascinate me.

[DElight]

But if I had to choose one outfit to wear all summer long next season, it would be this simple skirt and white top ensemble. Pure summer perfection!

[Samantha Sotos]

That's what I thought of the actual clothes.

But overall, this FWA left me feeling numb. As I said before, I had expressed my initial concerns in this post, published on October 13th. That was 10 days before the opening date and even then only a handful of people knew it was going to take place! Trouble in Paradise did cast some light on the situation, but still... I really hope this time the HFDA will take advantage of the six month break till the next fashion week in March, and get rid of their inner problems once and for good. It would be a shame if Greek fashion continues to suffer because of such silly reasons.

If you still feel hungry for FWA scoops, one of the most thoroughly researched reports on this FWA - both on the shows and the organizational drama - was that of fellow blogger and fashion insider Alecca Rox. You can read all her posts on this year's FWA here. Other Greek fashion/style bloggers who covered the event were Shopping Therapy, Fashion Paths, Stylesheet19, Life in Athens and reporting from backstage Queen B and The Soho Symposium.

A big thank you goes out to Alfredo Saltiel, the organizational mastermind behind the Julia Bergovich, Katerina Alexandraki and DElight shows. Without him, we wouldn't have got the chance to experience all this sweet madness that is the backstage of fashion week. And I have the feeling we're gonna start hearing his name a lot more often from now on.

Until next time... or AXDW!

[Alfredo, QueenB, Lopi]

[all catwalk photos in this post by JGK and further edited by me]
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