Wednesday, February 17, 2010


Posted by Fashion Editor at Large

When I was on holiday in Cape Town this new year I spent a magical new years eve with Matthew Brookes who told me he had photographed the worlds most recognised fashion bloggers for the March edition of American Vogue. My main reaction was WOW! I was so proud of Matthew for getting such a high profile feature to photograph. It was only later the 'if only' feeling kicked in. Despite my existing status as a respected print fashion writer of 14 years standing, I humbly realised I was also someone merely starting out as a fashion blogger.

To be recognised by American Vogue as a significant example of the new breed of fashion bloggers would be totally beyond! Still, I'm not bitter. I'm delighted for Bryanboy, Garance Dore, and especially for North Londoner Catherine Kallon of for making the US Vogue cut. Also highlighted is personal lifestyle chronicler Todd Selby, beauty blogger Michelle Phan, Michelle Obama watcher Mary Tomer  and my blog crush, street style photographer Tommy Ton of Jak&Jil. Go, go, go guys! By showing us YOUR world view, edited by you without censorship, you have demonstrated the power of the people to cut through the hyperbole of constructed media and deliver the simplest most wonderful thing: the refreshing truth. You are the inspiration for the unpaid labour of love and personal commitment that is! Thankyou and big love from Melanie Rickey of Fashion Editor at Large xxxx
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